If you run a small business, you’ve probably heard that getting lots of positive online reviews can you grow your business. But you might not have ever stopped to ask “how?” Like many people, you might have just assumed it was because your potential customers would read them, and if they liked what they saw, they would contact you for service or buy your products. There is certainly some truth to this. Many consumers research companies before they buy from them, which includes reading reviews from past customers. But there is an even more important reason to make sure your company has a good number of positive reviews: so search engines like Google, as well as AI-powered answer engines like ChatGPT and Perplexity will recommend your company.
Search Engine Optimization and AI Optimization
For quite a few years now, search engine optimization (SEO) has been an important part of growing a business, with Google being the search engine that most companies focused their optimization efforts on. To garner good search results from Google, companies needed to have fast, secure websites that contained high-quality content. They also needed other high-quality websites to link to their site, as well as a good number of positive customer reviews on Google. All of this is still true today.
However, now, there are some new players in the game when it comes to sites that consumers are using to find companies to patronize: AI-powered answer engines. More and more, people are turning to sites like ChapGPT and Perplexity for recommendations. Many people prefer the results provided by these sites because instead of simply producing a list of websites from which they can choose to click on, they are given actual recommendations, accompanied by reasons for those recommendations.
AI-powered answer engines place a ton of emphasis on reviews. They find common themes among reviews and deliver them to the person making the query in the form of a recommendation.
If your company hasn’t made a concerted effort to gain more online reviews, you can’t afford to wait any longer! Fortunately, securing legitimate reviews doesn’t have to be difficult or time consuming. Affordable services like Moxly can ask for customer reviews on behalf of your company, and help filter out the negative ones. All you have to do is provide the service with email addresses of your past customers, and they do the rest! Before you know it, your company will have more reviews from past customers expressing their authentic experience with your company, which answer engines can then use when making their recommendations to future customers.
To learn more about Moxly and how they can help you get more Google reviews, visit their website: https://moxly.us/
